Hasbro has developed an extension to their existing game product line that allows players to customize their game-playing experience through multiple online channels. I led the design team that worked with Hasbro's product owners, brand managers, and legal team to define and design the phase one and phase two experiences for their initial "My" launch, My Monopoly. Phase one of the My Monopoly design effort was made up of a Facebook application, and phase two a mobile app and traditonal website. The mobile and web products allow players to access, import & edit images from multiple social media products, as well as to print sticker sheets that allow personalization of their Monopoly gameboard.  Launching in July of 2014, I continue to work with Hasbro on additional properties coming into the "My" games family.